Yet one respect in which boxoffice reporting is pretty odd — emphasizing ticket grosses yet rarely mentioning ticket sales. That would be like always reporting how many ad dollars sold off “Lost” and not mentioning the number of viewers that actually watched the show. With everybody reporting how “Avatar” is The Biggest Movie of All Time based on grosses ($1.859 billion and counting), it’s important to remember how rising ticket prices skew the returns.
Totally agree. Counting tickets sold is the only way to go. And until you get 200 million people to leave their house to go see your movie, Gone With the Wind is going to be number 1.